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Welcome to Mistry Gems.
My name is Nayna Mistry, and I'm the founder and owner of Mistry Gems.
Looking back, I realise that this business wasn't created from a single idea or business plan. Instead, it has been shaped by every stage of my life — from studying Business & Marketing and building a career in retail buying & merchandising, to spending two years living in India, discovering yoga, meditation and Reiki, and developing a lifelong passion for gemstones and traditional craftsmanship.
Today, Mistry Gems brings all of those experiences together.
Every gemstone I select, every collection I create and every order I carefully pack reflects the experiences, relationships and passion that have shaped Mistry Gems over nearly two decades.
Long before Mistry Gems existed, I studied Business & Marketing before beginning my career in retail buying and merchandising.
Working for several well-known UK retail head offices, I developed a deep understanding of product selection, merchandising, quality, customer buying habits and what makes a product truly special.
Although I didn't realise it at the time, those years taught me skills that still shape every buying decision I make today.
A turning point came when I decided to spend two years living and travelling throughout India.
My original intention wasn't to start a jewellery business.
I travelled to study yoga, meditation and Reiki, and to experience a completely different culture and way of life.
During that time, I discovered India's extraordinary gemstone industry and became fascinated by the beauty, individuality and traditional symbolism of natural gemstones.
Originally, my interest in gemstone jewellery came from a healing and wellbeing perspective. I wanted to offer meaningful jewellery alongside yoga, meditation and Reiki, rather than build a jewellery business in its own right.
Little did I know that those experiences would eventually become the foundations of Mistry Gems.
When I returned to the UK, everything I'd learned began to come together.
My background in retail buying, my love of India, my interest in gemstones and the relationships I'd built with skilled artisans naturally evolved into Mistry Gems.
What started as a small collection of carefully chosen gemstone jewellery has grown into an independent business serving customers throughout the UK and around the world.
Although Mistry Gems has evolved over the years, the values behind it have remained exactly the same: choosing beautiful gemstones, supporting trusted artisan workshops and offering personal customer service.
One of my favourite parts of every sourcing trip is visiting the gemstone cutters and polishers I have worked with over many years.
Large rough gemstones arrive from around the world before being carefully cut and polished by skilled craftsmen in India.
Rather than simply choosing finished jewellery, I spend time selecting individual gemstones that stand out for their colour, natural patterns, quality and character. Sometimes it's simply a gemstone that speaks to me.
When I'm searching for something unusual, I'll often visit specialist gemstone cutters who stock stones that aren't available through my regular production partner.
Those carefully selected gemstones are then taken to the trusted family workshop I work with, where we collaborate to develop designs that showcase each stone before they're transformed into finished jewellery.
This means many Mistry Gems pieces begin with a gemstone I've personally chosen long before the jewellery itself has even been made.
Relationships have always been more important to me than simply buying products.
Over nearly twenty years I've built lasting relationships with trusted family-run workshops and skilled artisans who understand the quality, craftsmanship and attention to detail I expect.
Many of these workshops have been creating sterling silver jewellery for generations, combining traditional craftsmanship with contemporary techniques.
Working closely together allows us to create jewellery that celebrates the beauty of each individual gemstone.
Many pieces begin as a simple idea.
Sometimes it's a particular gemstone I've discovered. Other times it's a shape, setting or style that I believe will perfectly showcase a beautiful stone.
I work closely with my trusted production partner to develop these ideas into finished pieces, refining designs until we're both happy with the final result.
Every collection is carefully curated to combine beautiful gemstones with timeless, wearable designs that customers will treasure for years to come.
For around fifteen years, I travelled throughout the UK exhibiting at prestigious shows and events.
Those years gave me something incredibly valuable — the opportunity to meet thousands of customers face to face.
Listening to what people loved, the gemstones they were drawn to and the jewellery they enjoyed wearing has shaped every buying trip I've made since.
Many customers would even ask me to keep an eye out for particular gemstones during my sourcing trips, allowing me to offer a genuinely personal service.
Those conversations continue to influence the collections you'll find at Mistry Gems today. It's one of the reasons I continue to choose jewellery that I genuinely believe people will love wearing, rather than simply following trends.
Today, Mistry Gems remains proudly independent and is still managed entirely by me.
Although I work closely with trusted suppliers and artisan workshops, Mistry Gems itself is very much a one-woman business.
From sourcing gemstones and developing new collections to photographing products, writing the website, managing Etsy and Faire, answering customer emails, packing orders and preparing every parcel for dispatch, every part of the business receives my personal attention.
Working independently allows me to stay closely connected to every customer, every supplier and every piece of jewellery that leaves Mistry Gems.
Every piece of jewellery is carefully inspected before leaving Mistry Gems.
Most orders are beautifully presented in one of our colourful gift pouches, handcrafted from recycled Indian sarees, while selected pieces are packaged in our premium gift boxes.
Each order also includes a jewellery care card to help keep your jewellery looking beautiful for years to come.
I believe receiving your jewellery should feel just as special as choosing it.
✔ Established in 2006
✔ Nearly 20 years of sourcing gemstones in India
✔ Personally selected gemstones
✔ Trusted family-run workshops
✔ Handcrafted 925 sterling silver jewellery
✔ Direct personal service from the founder
✔ Proudly independent UK business
Thank you for taking the time to learn a little more about the story behind Mistry Gems.
Every order you place supports an independent business built on passion, experience and long-standing relationships with skilled artisans and trusted suppliers.
I feel incredibly fortunate to do what I love, and I'm genuinely grateful to every customer who has supported Mistry Gems over the years. Whether you're discovering us for the first time or returning once again, thank you for being part of the journey.
I hope the piece you choose brings you as much joy to wear as it has brought me to discover, create and share with you.
Nayna Mistry
Founder, Mistry Gems
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